Strategies Most Marketers Misunderstood In Influencer Marketing

Influencer Marketing has become one of the most powerful tools in a marketing teams’ toolkits today. It is not expected to disappear anytime soon with most of the majority brands using this effective strategy. Research shows that is probably going to continue throughout the years, why? People no longer trust the brands. A lot of people are no longer influenced by these traditional marketing techniques and they are now influenced by those people whom they trust and respect. On the other hand, there are still numerous brands who still misunderstand what is “influencer marketing,” thus making it an effective tool. Truth be told, 74% of purchases are made by word-of-mouth recommendations, and influencer marketing is one of the most effective ways to drive word-of-mouth sales. It is no wonder that marketers are increasingly embracing influencer branding and marketing strategies to achieve their business’ goals and objectives.

This article outlines the most common influencer marketing mistakes to steer clear in order to be successful and avoid overlooked cost.

Fail to understand the audience

Your audience is your critic, if they want your product, they will be your customers. You will never be able to create a long-term and effective influencer marketing strategy if you don’t know your audience/customer. Marketers who have not yet flourished a genuine marketing personality are suggested to place their programs on hold until they understand who are their customers and what are their interests in order to achieve and interaction with the brand. It is to be noted that marketers need to understand purchasing habits, demographic information, pinpoints and psychographic information in order to create a marketing persona and conventionally, all of these statistics can be gathered through customers’ reviews.

Using Influencer Marketing in the wrong influencers/channel

Your marketing would not work unless you are working with the right influencer for your campaign. Influencer marketing is not identically effective across all channel, niche, and the target audience. If you are promoting a beauty product, much recommended working with YouTube Influencers since it is much effective in videos than a plain picture of your product and a post on Facebook, Instagram or Twitter.

Expecting results in a short period of time

If you have just started doing the influencer marketing, you cannot just expect a good result in just one snap. In some cases, for a powerful influencer, marketing campaigns can produce results overnight. But mostly and especially for brands and companies that are not using E-commerce, Influencer Marketing should take time to effect. Trust and patience are advisable. It is to be noted that effective influencer campaigns help the improvement of brand awareness. When a candidate is aware of your brand, they will still need to undergo the process of your marketing funnel, the consideration and decision making stages before performing the purchase. So yes, it takes time to get the results.

Forgot to use the Analytics

Using analytics is one of the most accurate ways to get updated and determine whether your influencer marketing is effective or sat to say, ineffective. Monitoring and measuring the performance of your campaign is required in all types of platforms, from there, you will be able to know which part of your marketing campaign needs to be improved. You can find lots of platforms online that can help you measure your campaign insights and progress.

Failure in conveying expectations with your influencers

Upon working with influencers, it is much important to construct your expectations clearly. You should give your influencers a summary that includes the goals and objectives of your campaign. Collecting and including the marketing personal you have collected will help your influencers to become more successful. You may also want to include analytics information that you find valuable when marketing to the target audience.

Focused on the wrong KPIs

Influencer marketing is a powerful marketing method, but everything in this world has its own limits. Marketers need to ensure that they are using influencer marketing the right way. It is advised to focus on the KPIs which fits your brand, product, and activity, don’t just focus on getting sales, start being genuine! An influencer marketing campaign designed to influence KPIs related to bottom-of-the-funnel behaviors is not generally perfect.

Avoided this strategy because you failed “once”

Just because you failed once in this marketing strategy doesn’t mean you should give up. Marketers don’t just quit marketing because one of their marketing campaigns was not successful. Instead of quitting, if you have failed, use that failure to improve your marketing. You must understand why did the campaign fail so that you could implement better strategies and ideas the next time you set an influencer marketing campaign. Remember: Failures are one of the challenges you will face upon entering Influencer Marketing and learning from it is the key to success.

Neglected the call to action

Before you launch your campaign, make sure you have considered this question: Where should my audience click to take action upon engaging with my I.M. content?

If you planned to drive traffic to your website using I.M, make sure to construct a webpage that will allow your visitors to utilize the next action. Importantly, make sure to test the constructed web page if it is perfectly working and responsive both on mobile and PCs. Associating the call to action with an I.M. campaign and securing that it is optimized for your target are keys to success with I.M.

Chosen an inappropriate agency to manage influencer relationship

Influencer marketing has become affected and is on top of the line. Marketing agencies are also crawling and offer I.M. services. But guess what, not all of these agencies have valuable experience with I.M. strategies, I mean they do have a bit, but not on its deep understanding. Therefore, they can not make your marketing successful. Be sure to choose an agency that has experience working with influencer marketing methods that are related to your business.

Misapprehension of Influencer Marketing process

If you wanted to start influencer marketing, make sure to learn what is the process and activities involve on this strategy. This will guide you to your success.

Software Development Life Cycle – Introduction Model Stages and Advantages

What is the Software Development Life Cycle (SDLC)?

SDLC or Software Development Life Cycle is essentially the process or phases of a model or methodology, which software engineers and developers follow in developing an application or software. In simpler words, it is a process consisting of a series of planned activities for planning, creating, testing, deploying and maintenance of software.

SDLC is often referred as software development process, as it consists of all tasks, which needs to be followed while developing an application or software. SDLC is followed within IT development companies to develop, alter, replace or enhance the performance of the software. ISO/IEC 12207 is an international standard for SDLC, which ensures high quality of the newly developed software. It also helps IT development companies in improving the overall quality of their software development services.

What are the major SDLC Models, followed in the IT Industry?

There are various SDLS models, which are currently followed in the IT Industry. Often referred as ‘Software Development Process Models’, all the process models follow unique software development steps, ensuring 100% success of the development projects.

The major software development life cycle models are-

  • Waterfall Model
  • Iterative Model
  • Spiral Model
  • V-Model
  • Big Bang Model

Other related models are Rapid Application Development (RAD), Prototype and Agile Models.

The advantages of choosing an appropriate Software Development Life Cycle (SDLC)-

  • Increased Product Quality
  • Increased Development Speed
  • Improved Client Relations
  • Improved Tracking & Control
  • Decreased Project Risks
  • Decreased Project Management Overhead

What are the different stages of SDLC?

Stage 1:

Planning and Requirement Analysis

This is the most important stage in the SDLC. This stage needs input from the customers, sales team, industry experts, a marketing team and their survey reports. After which, senior business managers and developers of a software development company plan the project approach and the development model.

Stage 2:

Designing

After the analysis of requirements and finalizing the Design Document Specification (DDS), the product architecture is designed by an expert team. This architecture has to stand upon various parameters such as budget, time, product robustness, risk assessment and design modularity, after which it is considered for the development.

Stage 3:

Development

The actual development of the software or application starts at this stage. The team of engineers and developers follow the coding guidelines set by the organization and use different tools for code generation. The programming code is generated as per the details documented in the DDS. The developers use different high level programming languages as per the requirement.

Stage 4:

Testing

In this stage, the final product goes through a pre-defined road of testing, where defects or bugs in the product are reported and then fixed by the developers. This stage ensures that the final product meets the highest quality standards, which are accepted worldwide.

Stage 5:

Deployment

At this stage, the final product is deployed at the client base. At times, the software is integrated with the client’s current application and database. All the deployment and integration works are done under the guidance of expert software engineers and developers.

Stage 6:

Maintenance & Support

Most of the reputed IT development companies also provide complete maintenance and technical support, post deployment of the final product at client base.

Internet Based Jobs – Find a Top Job on the Internet Today!

Everywhere you turn on the internet there are job offers for internet based jobs. Now, are internet jobs better than jobs where you have to travel and work for a large corporation at a specific location? Well, from home internet job legitimate work is REAL and not a scam if you find the right company to work for. I learned how to use the internet to find a job and it landed me one of the top internet based jobs around. I was an affiliate marketer for many huge companies promoting their products for profit.

If you are just starting out with affiliate marketing, I highly recommend trying affiliate marketing. The great thing about affiliate marketing is that there are no start-up costs and in less than 24 hours you can start making TONS of sales. Internet based affiliate marketing requires only a website that can be very basic and a know how to get people to come to the website and buy whatever product you are promoting. Being an affiliate marketer is the ultimate internet job because you have 100% job security because you are working for yourself. If you want an honest work at home job I suggest you stick with affiliate based marketing. I started out with internet marketing for online business, but that quickly changed to promoting my own products and having other promote my own products through affiliate marketing. The worst thing you could ever do is NOT try affiliate marketing at all and simply give up. It takes on aver 5 websites failing over and over again before some people even see a profit online. Internet based marketing is hard, challenging, but rewarding at the same time. You can earn well over 100K a year in no time with affiliate marketing. 10K a month is not hard, especially if you have the right tools to make you an expert niche affiliate marketer.

The best thing to do to become a successful entrepreneur is to study affiliate marketing reviews and come up with the best product to promote. You can go to clickbank and see all the products that are selling and the niches they are in. In no time you can develop your own product and start selling it for huge profits. In no time at all if you work hard at it you can hit the 100 dollar a day mark, 200 dollar a day, 500 a day, 1k a day. Eventually, you will be able to quit your day job and pursue your internet marketing career full time. Becoming an affiliate marketer will be the best decision you have ever made in your life. Trust me, it works! Home internet jobs are here to stay, especially since a gallon of gas is over 4 dollars! Many people and companies are resorting to running their businesses from home. It is everyone’s dream to work at home and you can with affiliate marketing! I wish you the best of luck finding that amazing job.

Watches With GPS – Garmin Forerunner Advanced Workouts

Watches with GPS are perhaps one of the more sophisticated innovations in performance and fitness tools to have hit the market recently. Sports Watches that features GPS are useful for any athlete who is involved in running, cycling, rowing and other motion sports.

GPS watches can track your pace, speed, distance traveled and can plot your course on a map. The most advanced offer a suite of fitness functions that cater to almost any athlete’s demands.

The most popular GPS sports watches are currently Garmin’s Forerunner line.

Garmin have just released two new upgrades to their most popular models, the Forerunner 405CX (supersedes the Forerunner 405) and the 310XT (supersedes the Forerunner 305).

Perhaps one of the reasons why the Forerunner watches have become such a hit amongst athletes is the strength of it’s fitness features. Forerunner sports modes like “Workouts”, allow athletes the ability to create just about any combination of structured training session one can imagine. The watch’s display can also be heavily customized to show read-outs that include just about any real-time field possible, with the option of cycling through several pages of data-fields in mid session.

The Forerunner workout types include advanced and simple workouts, heart rate and interval workouts. The workouts allow the creation of a structured work out including warm-up, cool-down and in some cases intervals.

The Advanced workout feature is very much like the feature name suggests – it is a watch mode that allows the creation of complex sessions. Unlike the other types of workouts, Advanced workouts structures the workout in a series of steps. Goals at each stage can be configured and the sessions scheduled in the watch’s calendar. The watch will issue a reminder when your schedule for the day is due.

The advanced workout features is handy in the gym, when you might be switching between a number of different apparatus or could be used to create a loosely structure Fartlek running sessions.

The Forerunner will display the name of each step during a current workout, your goal if you have set one and all other relevant workout data. As you near the end of a step, an alarm counts down until the next step begins. The LAP/RESET button can be pressed to end an advanced workout early.